Cidrerie Michel Jodoin gets a makeover, in Rougemont and online!
On Monday, Cidrerie Michel Jodoin unveiled its beautifully modernized shop during a live Facebook broadcast. (To watch the live stream, click here!) We chose to have a virtual launch, given the current context. To mark the occasion, the team also launched a brand new e-commerce website, allowing customers across Quebec to access the renowned cider house's products from the comfort of their own home.
The new design is bright, sleek, modern and luxurious. Inspired by the finest hotels and wineries in California, the decor features backlit shelving, quartz countertops and warm, high-quality materials to showcase the bottles. It's easy to navigate and everything is within reach. Small batches of certain exclusive and new products, which join an already extensive range, are also available solely on the site. The space seamlessly incorporates Kéroul standards right down to the bathrooms, which is why the cider house was awarded the "fully accessible" rating in 2019. This masterwork combining aesthetics and functionality was created by designer Patrice Champigny, of Champigny2.
The micheljodoin.ca website has also been transferred to a more modern platform, in addition to adding a shop section that allows visitors to purchase and receive their favourite products at home, thanks to the cider house's packing and delivery team. A minimum purchase of $85 is required; however, delivery is completely free. Many exclusive products are available, such as ice cider and spirits, like Ambre du Québec or Mistelle, usually only available in Rougemont.
The increased traffic in the hiking trails on the mountain side this year led us to build a new website: sentiersjbjodoin.ca. The site provides all the information you need to plan a great hike. Named after Michel's great-grandfather and pioneer of the family's passion for apples, the Jean-Baptiste-Jodoin Trails are now the only public access to Mont Rougemont. The 3.6km loop leads to a lookout point with a magnificent view of the orchards, and dogs are permitted from Monday to Wednesday. We suggest you bring your own picnic and a bottle of cider for a fun-filled family afternoon.
To conclude, the pandemic did not stop Michel Jodoin and his team from reinventing themselves. Although guided tours have not yet resumed, the cider house's new decor is definitely worth a visit or a stop on the way to vacation. It's open every day of the week, from 9 AM to 5 PM. And to make sure no one is forgotten, the new online sales service will allow those who prefer to stay home to enjoy a chilled cider by the pool during the summer months.